Thursday, April 5, 2012

{BIG ANNOUNCEMENT} my little sister company

I am so stinkin excited (and a lil nervous) to FINALLY reveal to you my BIG announcement that I have been working on now for what seems like forever!
I have so meant to tell you all before now but it's been one of these things that I wanted to wait until the "perfect" time, ya know . . .have all of my ducks in a row first, have everything be just "perfect", make sure 'this' is done before doing 'that'.

Because you know what?
There will NEVER be the "perfect" time. What happens instead is life keeps getting faster, time goes by & before ya know it, it's not such a SURPRISE anymore.
That's where I am at. =)

So here we go {drumroll please} brrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrr
 . . . I present to you . . . .
Eye Candy Event Detail's lil sister!

I know some of you already know, you found out, you put two & two together- that's cool but for those of you who don't know . . . 
hope you are as excited as I am!
ME - I am a little nervous typing this right now because it feels so "official" but at the same time, I am FINALLY committing to it on 'paper' as well - so that feels AMAZING! 

Did I wonder if I would sell anything? Sure but guess what, so far so good! I have a pretty good local clientele as well as people online. I also recently had some opportunities to get in some local boutique shops so that will be exciting - working all of that out as well. 

It all started about 8 years ago, when my daughter "Skylar Raine" started needing hair accessories. Same old story you hear from most - I couldn't find anything I liked, so I decided to make my own. I would get compliments, people would ask to buy them, I would say no that's crazy & then move on.
Well finally about a little over a year ago, I decided "why not"? 

Eye Candy Event Details had been in business for about 6 months & sure I thought I was completely NUTS launching or even "thinking" about launching another biz but then I would think "ya only live once". lol

So I went for it. I know a lot of people make headbands or hair accessories but I want this one to be a little different than what you are used to. It is going to focus on "accessories for YOU & your home". (which is the tagline for the biz)
Right now I have only been concentrating on hair accessories for all the girly girls from babies to adults - anyone can find something in my shop.
I LOVE custom orders whether it be for a bridal party or a cheerleading squad needing matching spirit headbands or a headband designed to match a printable line for the party girl - I can do it!!

I also have something a little different that has been a big seller of mine - one of the lines I carry . . . the adjustable convertible headband.
What does that mean? 
The flower design is put onto a clip or barrette that can be attached onto a headband & interchanged when you want to switch up the design.
The adjustable headband is one that I have found that is FOE (fold over elastic), VERY comfortable & YOU adjust the length of it once you receive it.
So I have tried to carry a line that is versatile, affordable & one that most importantly is comfortable wearing all day.

I also introduced a line of jewelry that incorporates rings, bracelets & lapel pins with the designs that you will see on the headbands. I also will be adding necklaces soon as well for those that have asked!

Everything is handmade by me. But the designs & fabric choices are consulted on with the girl herself - my daughter, Skylar - as much as I can. 
She IS my inspiration for launching this business & I have dreams to one day let her run this division of E.C.E.D.'s. What a moment that would be for me as her mother! 

The other plans I have for the business is HOME accessories. This whole line will start debuting late spring / early summer & it WILL stay 'top secret' for the time being - (sorry!) LOL 
I just wanted a shop where women could come to, where they will find fun, trendy, handmade, good, quality, affordable accessories to make themselves & their homes feel a little nicer.
Hopefully you will feel the same.

The other issue that was important to me was "how" I was going to tie this business in with E.C.E.D? Well you see, I DO have a "big picture" idea with all of this & for right now, this is as much as I can share with you. Trust me though when I say, everything will have a place & will coordinate together very well.

Finally, the BIG reason I am sharing this with you NOW - TODAY!
Well, let's just say that I am hoping that you will go & become a fan of "Skylar Raine" on FB - you can find the page here
WHY? . . . well on the page I have been eluding to the fact that I have had an opportunity arise for Skylar Raine to be featured on TV by someone & I WILL be announcing that over there TOMORROW!

So see me waiting for the "perfect" time to let you all know about this is here.
I couldn't wait any longer. This thing with being on TV may or may not be THE thing that could get Skylar Raine some press, may bring in some fans, may bring in opportunities that I have no idea were there.
And I am ALWAYS honest with you & want you to know FIRST & not hear about it somewhere else.

So am I freakin out a little - YES!
Am I EXCITED? - Yes!

But most importantly, just know that E.C.E.D.'s will NOT suffer at all by having this extra division. Trust me - I am working on some BIGGER things for this as well that will be coming soon! I have certain days set aside for each & those of you that know me pretty good, know that I survive on little sleep anyway, am a night owl & are a lot like you -  just trying to provide for my little family & do the best I can. 

(there you have it - you still reading?)

I hope you will like what I am doing over on Skylar Raine & as always I welcome any comments, suggestions or questions for either business.
I also want to THANK all of the fans that I have already over there & to all of my customers as well. You all mean the world to me & LOVE the fact that you are supporting my little adventure! xoxo

I do have a separate email account for Skylar Raine - it is - email me anytime! (and YES I love offering items for giveaways as well!)

Thanks so much! Hope to see you over there too! =)



  1. So excited for you and the best of luck!! Hope we get to work together soon!!

    Much Love,
    Ashley Miller @Huggable Memories

    1. ashley - you are such a sweetheart - thanks for the comment! We will get to work together soon - no worries - that's a PROMISE! xoxo

  2. You know I adore you..and all your ventures..BEST OF LUCK!!!

    1. staci - your comment means so much to me! Thanks so much for all of your support - and for being a great cheerleader - you simply ROCK my friend! xoxo

  3. Replies
    1. hey there - thanks so much for the comment - I appreciate you taking a moment to read this! THANK YOU!! =)

  4. A big congratulations to you Laura! I wish you much success on your new business!

    1. thank you so much for the well wishes - that means so much to me! =)

  5. Congratulations Laura!!! I've been watching for this!!

  6. Girl you are amazing as always! We love everything you do and you!
    Love, Wendy...

    1. you are just the sweetest - seriously THANK YOU so much for this comment! I so appreciate you! xoxo

  7. Aww CONGRATULATIONS but I knew as well all the way from TEXAS and so happy for U to ROCK & ROLL with it because there is no Perfect time in my mind like MJ. Just Do It in my NIKES, .LOL I'm such a Sucker for Pushing for people to open their business and enjoy LIFE with it because their is one thing U can never get back TIME so anytime is the RIGHT TIME....So Press On & Many Blessings from us at The All New Party Cottage..

    1. what a super sweet comment! Thanks so much for the kind words - I appreciate it so much! =)


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